Results
Created 90+ sales-accepted leads over two months after the initial experimentation period.
Client
Key Partner
Colin Netal
Director of Demand Generation & Marketing Operations
Challenge
Gainsight’s target market was small and crowded. The SDR team was struggling to create opportunities with outbound, while high-value accounts appeared locked into long-term contracts with Gainsight or competitors.
Solution
IntentSignal tested 70 experimental campaigns over 11 weeks, found 5 winners, and scaled those winners to book 90 meetings while testing continued.
Result
Created 90+ sales-accepted leads over two months after the initial experimentation period.
