Case study

Customer success software

How Gainsight booked 90+ sales-accepted leads in two months

Created 90+ sales-accepted leads over two months after the initial experimentation period.

Created 90+ sales-accepted leads over two months after the initial experimentation period.

Client

Gainsight

Industry

Customer success software

Partner

Colin Netal

Director of Demand Generation & Marketing Operations

The results

90+

90+

90+

Sales-accepted leads in two months

70

70

70

Campaigns tested in 11 weeks

5

5

5

Winning plays scaled while testing continued

In this story

The challenge

What we built

The result

The challenge

Gainsight’s target market was small and crowded. The SDR team was struggling to create opportunities with outbound, while high-value accounts appeared locked into long-term contracts with Gainsight or competitors.

Gainsight’s target market was small and crowded. The SDR team was struggling to create opportunities with outbound, while high-value accounts appeared locked into long-term contracts with Gainsight or competitors.

What we built

IntentSignal tested 70 experimental campaigns over 11 weeks, found 5 winners, and scaled those winners to book 90 meetings while testing continued.

IntentSignal tested 70 experimental campaigns over 11 weeks, found 5 winners, and scaled those winners to book 90 meetings while testing continued.

The result

Created 90+ sales-accepted leads over two months after the initial experimentation period.

Created 90+ sales-accepted leads over two months after the initial experimentation period.

let's create pipeline

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Together, let's elevate your business to new heights by unleashing the full potential of AI on your market.

let's create pipeline

IntentSignal — Top B2B Sales Outsourcing Company award badge

Together, let's elevate your business to new heights by unleashing the full potential of AI on your market.

let's create pipeline

IntentSignal — Top B2B Sales Outsourcing Company award badge

Together, let's elevate your business to new heights by unleashing the full potential of AI on your market.