Results
Created 90+ SALs over the course of two months, after the initial experimentation period.
Client
Key Partner
Colin Netal
Director of Demand Generation & Marketing Operations
Challenge
The target market was small and crowded. The existing SDR team was struggling to create new opportunities with outbound. It seemed like there were no more low-hanging fruit accounts to sell to and that all high-value accounts were already locked in to long-term contracts, either with the client or a competitor.
Solution
Tested 70 unique experimental campaigns over 11 weeks. Found 5 winners and scaled them to book 90 meetings.
Result
Created 90+ SALs over the course of two months, after the initial experimentation period.
