Turn buying signals into qualified sales meetings
IntentSignal builds custom AI agents that scan your TAM daily for buying signals and uses cold email and paid ads to book meetings directly on your reps’ calendars.
Dozens of B2B clients, including
What does IntentSignal do?
IntentSignal is a cold email agency that builds and runs outbound programs for B2B SaaS companies with $3M–$200M in revenue. Rather than sending templated sequences, we build a custom AI agent per client that monitors the client’s total addressable market daily for buying signals, writes outreach around those signals, and books qualified meetings directly onto the calendars of the client’s existing account executives.
How often does IntentSignal test new campaigns?
Every account gets new plays tested daily. Most agencies test monthly. Daily testing cuts the time to find a winning campaign from quarters to weeks, and we don’t stop writing new plays until we find the ones that convert.
What happens when a campaign starts working?
When a campaign works, we scale it, while testing continues in parallel. Our benchmark on strong stacked buying signals is one booked meeting per 100 emails sent. Generic targeting runs closer to one per 200, and a worst case is roughly one per 500.
1:100
strong signals
1:200
generic targeting
1:500
worst case
Benchmarks reflect optimized campaigns on well-matched accounts, not blended performance across a program’s lifetime. Early ramp-up periods run substantially worse.
How does IntentSignal handle deliverability?
Redundant sending infrastructure, maintained weekly: IntentSignal builds dedicated sending domains, individually warmed mailboxes, and correctly configured SPF, DKIM, and DMARC records. This keeps campaigns landing in primary inboxes rather than spam or Promotions. Clients own every domain and mailbox we build, in writing, including at the end of the engagement.
Is IntentSignal’s process the same for every client?
No. Nothing at IntentSignal is standardized. For each client we start by asking what the best SDR in the world would do for that exact company, then creatively automate that answer with custom AI agents trained on thousands of booked meetings. The agent built for a restaurant-tech company and the agent built for a customer-success platform share no templates, sequences, or targeting logic.
SIGNALS PICKED FOR WHAT YOU SELL
Dialer software
Raised a Series B
Posted for 15 phone closers and named VICIdial in the listing
Construction recruiting
Hiring on LinkedIn
Pulled a $14M building permit this week
Restaurant marketing
Is a restaurant
Announced 3 new locations in a restaurant trade magazine
Shipment tracking
Uses Shopify
Started charging for returns on its Shopify store
What results has IntentSignal delivered for clients?
Three engagements, three different signal strategies. Numbers are client-reported.
A live client dashboard, anonymized: an ecommerce SaaS client booked 51 meetings in its first 7 weeks, 26 of them in the last 30 days.
WHAT CLIENTS SAY
McLeod Abbott · Chief of Staff, Revenue · Route
quarters to build $42M of pipeline
person SDR team out-produced in one month
“Very collaborative to work with. They tied their deliverables and KPIs to our key metrics.”
VP Marketing, Gainsight
Verified review on Clutch
“IntentSignal has increased our pipeline by 50%. Our meeting attendance is strong at 90%.”
Former Director of Sales, Bluecore
Verified review on Clutch
“Consistent sales calls booked. The quality of the sales calls has been great.”
Co-Founder, RSA Studios
Verified review on Clutch
Why do clients choose IntentSignal over other cold email agencies?
HOW A PLAY WORKS · ILLUSTRATIVE EXAMPLE
Signal detected · job post · yesterday
Parcelly is hiring a Head of CX right after peak season
↓ One email, written for that one person
Subject: After peak
Saw Parcelly is hiring a Head of CX right after peak. That usually means “where is my order” tickets piled up in Q4. We send shoppers proactive delivery updates, so those tickets never get written. Worth a 15-minute look before your new hire starts?
Example company and email, for illustration
A real reply to one of our client emails
“I don’t normally respond to inbound but this has my eye. I can talk next week.”
01
Who actually runs the account?
Every account gets founder-level attention. No junior pods, no handoffs. IntentSignal deliberately keeps its client roster small enough that the two people who built the method are the two people running your program.
02
Does IntentSignal build its own tools?
Other agencies rent tools; IntentSignal builds them. Andrew Elsakr founded Lyne.ai, one of the first AI personalization tools for cold email, and sold it in 2023. That engineering DNA runs every engagement: custom AI agents per client, rebuilt for each TAM, never templated.
03
How does IntentSignal measure itself?
Every account gets a monthly results review with both founders. If the numbers slip, we change the plays that week. The roster is deliberately small, and the reputation is on the line with every send.
Who founded IntentSignal?
IntentSignal was co-founded by Kyle Rasmussen and Andrew Elsakr.
How did IntentSignal start?
IntentSignal started by accident. Kyle Rasmussen and Andrew Elsakr were running outbound for one company when a prospect replied that their cold email was the best he’d ever received—and said that if they ever started an agency, he’d be their first client. He was. The method hasn’t changed since: figure out what the best SDR in the world would do for each client, then automate it creatively with AI.
Kyle Rasmussen
Kyle Rasmussen was a top sales rep at Glassdoor, where he broke the company record for most meetings set in a single week, before leading sales at Talview and Chat Metrics. He has booked meetings with C-suite executives at enterprise accounts including Starbucks. Every play IntentSignal runs starts with one question: what would Kyle do for this account as a full-time SDR? He designs it; AI scales it.
Andrew Elsakr
Andrew founded Lyne.ai, one of the first AI personalization tools for cold email, and sold it in 2023 after leading teams at AI language-learning startups. Lyne.ai’s approach to AI-personalized cold email at scale was featured on HubSpot’s blog. At IntentSignal, Andrew builds the custom AI agents behind every engagement — trained on thousands of booked meetings, rebuilt for each client’s market.
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