Paid ads for B2B, built to book sales calls
We run paid ads for B2B companies on Facebook, Instagram, and WhatsApp, and we do exactly one thing with them: book sales calls. No awareness campaigns, no consumer checkout, nothing measured in reach or likes. Every audience, every ad, every form, and every dollar of spend exists to put a buyer with a real reason to buy on your calendar, and the number at the top of your daily log is demos booked.
Our clients
Recent opportunities booked with
IntentSignal has booked opportunities with Starbucks, Vimeo, Dollar General, Chargebee, Veeva, Gong, Greenhouse, ClickUp, Albertsons, Pluralsight, Lever, People.ai, Back Market, Everlane, Couchbase, Inspire Brands, Del Taco, Cinnabon, Church’s Chicken, and Erewhon.
What’s the same on every channel
The audience is a signal audience. Named companies that just showed a public reason to buy, pulled from our monitoring of job boards, permits, filings, funding, and storm data across 29 industries, matched by contact and company domain, and rebuilt every day. Meta removed most of its job-title targeting in 2024, so every agency that says it targets decision makers is guessing from profile fields. We upload a list of the companies that just did the thing.
How to pick
Who runs your program
Kyle Rasmussen, co-founder. A top sales rep at Glassdoor, where he broke the company record for most meetings set in a single week, before leading sales at Talview and Chat Metrics. He has booked meetings with C-suite executives at accounts including Starbucks. Kyle designs every play; the system scales it.
Other ways we work with B2B companies
Lead generation, if you haven’t picked a channel at all and want the qualification line and the reply report first.
Cold email, the program the ad audiences share a list with.
Outbound sales, if you want email plus LinkedIn and calling with our team on the phones.
Andrew Elsakr, co-founder. Founded Lyne.ai, one of the first AI personalization tools for cold email, and sold it in 2023. Andrew builds the audiences, the monitoring, and the follow-up system behind every paid ads program.
The two founders run every account personally, with no junior pods and no handoffs, and the client roster is kept deliberately small so results stay accountable month to month. IntentSignal clients averaged 30 booked meetings per month in June 2026.
If your buyer is an owner or a manager who runs their day from a phone, start with Facebook. If your buyer is a founder, a brand lead, or under 45, add Instagram. If your buyer texts more than emails, or is outside the US, look at WhatsApp. If you’re not sure, book the call and we’ll tell you which one, and whether it should be email first instead.
We run lead forms, and a form fill isn’t the result. Someone on our team emails and calls every lead the same day, sorts the buyers from the job seekers and the vendors, and books the meeting. What we report is the booked call.
Spend gets adjusted every morning. We look at yesterday’s booked calls against the target. If we hit it, spend goes up. If we missed it, it’s one of four things: the audience, the spend, the creative and offer, or the follow-up. We find which, fix it, and that’s what runs today. You can follow it in the log.
Ad spend goes on your card, billed by Meta. We never hold spend, there’s no markup, and the account stays in your name. You don’t need to run our email to run the ads; it’s an add-on if you want the same companies hearing from you twice in a week.
What’s different
Where the owners are. Contractors, property managers, MSP owners, staffing owners, restaurant operators, and CFOs at mid-market companies are on Facebook every evening on their phone. The creative is a 30-second video of you on one signal, or a screenshot of a real reply. This is the channel most B2B companies should start with, and for trades like commercial contracting it’s often the whole program.
Where the founders and the brand people are. Hardware founders who just raised, marketing and brand leads at companies mid-launch, owner-operators under 45, and e-commerce brands that need a 3PL or a co-packer. The creative is vertical video, Reels, and a part or a product on a bench. For some industries the Instagram audience is thin, and the industry page says so.
Where the conversation happens on a phone, in a chat. Click-to-WhatsApp ads open a thread with your company instead of a form, and our team works the thread to a booked call. It works for field-based owners who live in WhatsApp, for immigrant-owned businesses, for freight, and for buyers outside the US. It’s a smaller channel in US B2B than the other two, and the hub says where it fits and where it doesn’t.
Book a 15-minute fit call
Tell us your industry, your deal size, and where your buyer spends time. We’ll tell you which channel fits, what the fee would be at your spend, and, if it shouldn’t be us, who to call instead.
Engagements are retainer-based, with hybrid retainer-plus-performance options. Best fit: US-based B2B SaaS, $3M–$200M revenue, an existing AE team, and $10K+ LTV. Book a call and we’ll tell you in the first conversation whether we think we can hit your numbers.
Terms we use on this page
Things people ask about B2B paid ads
Do paid ads work for B2B at all?
When the audience is a list of named companies that just showed a reason to buy, somebody works every lead, and you measure booked meetings, yes. When the audience is interests Meta guessed at and the leads sit in a spreadsheet, no. We only do the first kind.
Which channel should we start with?
Facebook, for most B2B companies, because that's where owners and managers are. Instagram if your buyer is a founder or a brand lead. WhatsApp if your buyer texts more than emails or is outside the US. The fit call sorts this out in about five minutes.
Can we run more than one channel?
Yes, and most programs that run two share the same signal audience across both, with creative cut for each placement. We'd usually start with one, get it booking, then add the second.
Do we need your email program to run ads?
No. The audiences come from our monitoring, not from your inbox. Adding email means the same buyer hears from you twice in a week, which helps, and it's an add-on rather than a requirement.
What does it cost?
The management fee is priced per program, based on spend and how many audiences and creatives are in rotation. Ad spend is billed to your card by Meta. We'll give you the fee on the fit call.