How we out-produced Route’s 17-person SDR team and built $42M in pipeline

Created 117 opportunities in one month, more than Route’s 17 SDRs, and generated $3.5M MRR ($42M ARR) of pipeline over three quarters.

Client

Route

Industry

Post-purchase ecommerce

Partner

McLeod Abbott

Chief of Staff, Revenue

Website

route.com

The results

$42M

Pipeline generated over three quarters

117

Opportunities created in a single month

Route SDRs we out-produced in a single month

In this story

The challenge

What we built

The result

The challenge

Route was struggling to create pipeline through outbound to e-commerce merchants despite a 17-person SDR team operating in a heavily emailed market.

What we built

IntentSignal monitored customer complaints, analyzed shipping policies, and built a checkout bot that captured each prospect’s live purchase experience to create new campaign plays.

The result

Created 117 opportunities in one month, more than Route’s 17 SDRs, and generated $3.5M MRR ($42M ARR) of pipeline over three quarters.

“Out-produced our 17-person SDR team in a single month. $42M of pipeline in three quarters.”

McLeod Abbott · Chief of Staff, Revenue · Route

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let's create pipeline

Together, let's elevate your business to new heights by unleashing the full potential of AI on your market.

Get in Touch

let's create pipeline

Together, let's elevate your business to new heights by unleashing the full potential of AI on your market.

Get in Touch