GOOD FIT
US-based B2B SaaS or B2B Services
$3M–$200M revenue
An existing AE team
$10K+ customer LTV
NOT A FIT
Pre-revenue or pre-PMF
No sales team to take meetings
Selling to consumers
Customer LTV under $10K
Looking for the cheapest option
01
We map your TAM and find the signals that predict a purchase
Hiring patterns, funding, leadership changes, tech stack shifts, product launches. We identify which signals actually correlate with buying in your category — not generic firmographics.
02
We build a custom AI agent for your market
Nothing is templated. The agent built for a restaurant-tech company shares no sequences, no targeting logic, and no copy with the one built for a customer success platform.
03
We build sending infrastructure you own
Dedicated domains, individually warmed mailboxes, SPF, DKIM, and DMARC configured correctly. You own every domain and mailbox we build — in writing, including at the end of the engagement.
04
We test daily and scale what converts
Most agencies test monthly. Daily testing cuts the time to find a winning campaign from quarters to weeks. Meetings land directly on your AEs’ calendars.
Weeks 1–2: infrastructure and warmup → Weeks 3–4: first campaigns live → Weeks 2–6: first meetings booked
01 — FOUNDER-RUN
Every account gets founder-level attention. No junior pods, no handoffs. We keep the roster small enough that the two people who built the method are the two people running your program.
02 — WE BUILD OUR OWN TOOLS
Other agencies rent software. Andrew Elsakr founded Lyne.ai — one of the first AI personalization tools for cold email — and sold it in 2023. Custom agents per client, rebuilt for each market.
03 — WE’RE ONLY AS GOOD AS THIS MONTH
Clients averaged 30 booked meetings in June 2026. The roster is deliberately small and the reputation is on the line with every send.
KYLE RASMUSSEN — CO-FOUNDER
Top sales rep at Glassdoor, where he broke the company record for most meetings set in a single week. Later led sales at Talview and Chat Metrics. Every play we run starts with one question: what would Kyle do for this account as a full-time SDR? He designs it; AI scales it.
AE ANDREW ELSAKR — CO-FOUNDER
Founded Lyne.ai, one of the first AI personalization tools for cold email, and sold it in 2023. Lyne’s approach was featured on HubSpot’s blog. Andrew builds the custom AI agents behind every engagement.
How much does this cost?
Engagements are retainer-based, with hybrid retainer-plus-performance options. Most B2B lead generation agencies run $3,000–$12,000/month; we sit in that range depending on market size, number of sending domains, and how many segments we’re targeting. We’re not the cheapest option and won’t pretend to be.
How long until we see meetings?
Two to four weeks for infrastructure — domains, DNS, mailbox warmup — before the first email sends. First meetings typically land within two to six weeks of the first send.
Who owns the domains and mailboxes?
You do. In writing, including at the end of the engagement. Some agencies keep the infrastructure, which means a client who leaves loses the warmed domains they paid to build. Ask any agency you’re evaluating to put this in the contract.
How is this different from hiring an SDR?
A US SDR costs $70–95K base plus commission, benefits, tooling, and management, and takes three to six months to ramp. We’re a variable cost with no ramp and no infrastructure to build. We’re designed to work alongside your AE team, not replace it — which is why an existing AE team is part of our fit criteria.
Do you guarantee a number of meetings?
No, and be careful with anyone who does. Guaranteed-meeting pricing creates an incentive to book volume rather than quality. We report on booked meetings monthly and you can end the engagement if the numbers aren’t there.
What does buying signals actually mean?
Observable events that indicate a company needs what you sell right now — new executive hires in a relevant function, funding rounds, job postings describing a problem your product solves, tech stack changes, public statements about priorities. We build an agent that scans your market daily for the specific signals that predict a purchase in your category.
Do you work with companies outside B2B SaaS?
Occasionally, if the economics fit — $10K+ LTV, an existing sales team, and a definable target market. But B2B SaaS between $3M and $200M is where we’re demonstrably good.