Lead Generation for Microsoft, AWS, and Google Cloud Partners
We do lead gen for cloud partners: Microsoft, AWS, and Google Cloud consultancies, resellers, and managed service providers whose revenue comes from migrations, modernization, and the managed work that follows. The buyer is a CIO, a VP of Engineering, or an IT director at a mid-market company, and the thing we're after is a scoped assessment, because that's where a migration starts and it's the opportunity your hyperscaler rep will count as partner-sourced.
What we do is watch for companies that just posted a cloud engineer or architect role, hired a new CIO or VP of Engineering, have a data center or colocation lease running out, posted migration or modernization roles, or picked up a compliance requirement or a funding round, and we email the person who owns infrastructure about that specific thing the same week. The offer is usually a funded assessment, because you've got the funding and almost nobody uses it well. Starts as low as $2,999 a month, month to month.
Who you're selling to, and why the usual approach doesn't work on them
Your buyer is a VP of Engineering who already has a cloud account and a sense that the environment is a mess, a CIO who's been told by the board to get out of the data center by the time the lease ends, or an IT director who just got a Series B's worth of new headcount and knows the infrastructure won't hold. They don't hire a partner because a webinar invite arrived. They hire one when something forces the decision: a lease with a date, a hire who can't do it alone, an audit, or a new leader who wants it done his way.
The way most partners find those companies is through the hyperscaler. The Microsoft or AWS rep hands over a list of accounts, most of which are already talking to three partners, and the partner fights for co-sell credit on deals the rep was going to close anyway. The MDF goes into a webinar or a sponsored event, twenty people show up, two are real, and neither books an assessment. At the quarterly review the rep asks what the partner sourced, and the answer is thin.
The lead vendors sell "IT directors" at every company over 200 employees and an email about "accelerating your cloud journey." Every IT director gets that email from six partners a month, and it's the same six partners the hyperscaler rep already introduced.
The company that'll scope a migration this quarter just did something public. We find it that week, and your solutions lead is the one who offered the assessment before the hyperscaler rep made an introduction. That's partner-sourced, and it counts.
What we watch for
There are five signals. They are all public and dated, and they all indicate that a company is about to move something to the cloud or change who runs it.
A cloud engineer, cloud architect, or DevOps role gets posted. Job boards. A company posting its first cloud architect is about to migrate, and one architect doesn't get a company out of a data center alone. We email the hiring manager and offer a funded assessment that scopes the work before the hire starts, so the hire starts with a plan.
A data center or colocation lease is running out. Real estate filings, colo provider announcements, and job posts that mention the data center by name. A lease with an end date is the cleanest migration signal there is, and the CIO already has a deadline. We email 9 to 12 months out and offer the assessment while there's still time to do it properly.
Migration, modernization, or platform roles get posted. Job posts naming Kubernetes, Terraform, a specific hyperscaler, or "modernization." A company hiring for modernization has a project with a budget. We offer to run the first phase with partner funding, which is how a lot of long managed engagements start.
A new CIO, CTO, or VP of Engineering arrives. LinkedIn and press. A new infrastructure leader reviews the environment in the first 90 days and usually has a preferred hyperscaler and a preferred partner from the last job. We land in the first 60 days, before the old partner gets a call.
A compliance requirement or a funding round. SOC 2, HIPAA, FedRAMP, CMMC, and the state privacy laws, plus funding announcements. Compliance forces an architecture review. A round doubles the team and the tools that worked for 20 people break. Both put infrastructure on the agenda with a date.
What the email looks like
Subject: The Cloud Architect role and the Ashburn lease
Hi Priya,
Saw the Cloud Architect posting go up, and from what's public the Ashburn colo lease runs through next August. If the migration plan isn't scoped yet, we can run a funded assessment before the architect starts, so the hire walks in with a workload inventory and a sequence instead of a blank page.
Microsoft covers the assessment through the Azure Migrate and Modernize program, so it doesn't come out of your budget. We've done this for four companies leaving colo on a lease deadline this year.
Want to see what the assessment would cover for your environment?
Sam
Sam is your solutions lead. The role, the lease, and the city came from the signals. The email offers a funded assessment tied to a deadline she already has. A CIO with a colo lease has been meaning to start that. And it asks for a scoping call, because that's what your solutions lead wants.
Want to know how many companies in your target size posted a cloud architect role or have a colo lease ending in the next year? Book a 15-minute call and we'll pull the count before you get on it.
What we mean by "lead"
A CIO, VP of Engineering, or IT director at a company that fits your line wrote back, and it's booked as a scoping call for an assessment with your solutions lead. That's the unit we count, because a scoped assessment is what the hyperscaler counts as a partner-sourced opportunity and what turns into a migration. We don't count "send us your capabilities deck." We don't count a company already in a co-sell motion with you.
Before anything sends we write down the line with you: hyperscaler focus, workloads and industries you want, company size, geography, and which funded programs you can offer.
You see every reply, including the ones that say no.
How it runs
Week one we set up sending domains and mailboxes in your name, agree the line and the funded offers you'll lead with, and turn on the five signals across your target size and industries.
Week two the first emails go out under your solutions lead's name.
Replies go to the solutions lead the same day with the signal attached, so the scoping call starts from "your colo lease runs through August" and not from "tell me about your current environment."
Every morning we look at yesterday's scoping calls against the target. If we hit it, we send more. If we missed it, it's one of four things: wrong companies, not enough of them, the email was off, or it didn't land. We find which, fix it, and that's what goes out today. You can follow it in the log.
When you leave, the domains and mailboxes are yours, and so is the list of companies with lease dates.
What it costs
Starts as low as $2,999 a month, month to month. No setup fee, no minimum term.
That covers domains, mailboxes, warmup, the list, the signals, the copy, sending, replies, handoff to your solutions lead, and the daily log.
It doesn't cover a caller. If you want phone and LinkedIn on top, that's the outbound program, linked below.
A note on MDF: several partners pay for this program out of market development funds, since it produces partner-sourced pipeline the hyperscaler can see. Ask your partner manager whether it qualifies under your program. We'll give you the documentation.
Results
Those are software, logistics, and restaurant clients. We'll put a cloud partner number here the first time a partner client lets us use their name.
Book a 15-minute fit call
Tell us your hyperscaler, your target company size, and which funded programs you can offer. We'll tell you whether we'd take the account, which signals fire most in your segment, and, if it shouldn't be us, who to call instead.
Other ways we work with Microsoft, AWS, and Google Cloud Partners
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if you just want the email and your solutions team will do the follow-up.
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if you want email plus LinkedIn and calling with our team on the phones.
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if you want to retarget the same infrastructure-leader list with paid social.
Lead Generation for other industries
Questions people ask us
We already get leads from the Microsoft rep. Why do we need this?
Because those are co-sell, and every partner in your region got the same introductions. What the rep asks for at the quarterly review is what you sourced. A scoped assessment from a company that got your email about their colo lease, before the rep knew about it, is partner-sourced, and it's the number that moves your tier and your incentives.
Can we pay for this with MDF?
Several partners do. The program produces partner-sourced pipeline the hyperscaler can see in the portal, which is what MDF is supposed to fund. Ask your partner manager whether it qualifies under your program, and we'll give you whatever documentation they need.
Do you know the funded programs well enough to write the offer?
We know AWS MAP, Azure Migrate and Modernize, and the Google Cloud equivalents well enough to write an email that names the right one for the signal. Your solutions lead confirms the offer before the first send, because the program terms change and you know your entitlements better than we do.
Does this work for a partner that sells managed services, not just migrations?
Yes. The assessment is how the managed engagement starts. A company that leaves colo with you on a funded assessment usually stays with you to run the environment. The signals find the company at the migration moment, and the managed contract follows.
How many emails go out?
A few hundred a month across your target segment. The list is companies where something changed this month, not every IT director over 200 employees, so the volume is low and the replies are scoping calls.
How long until the first scoping call?
Usually weeks three to five. Colo leases and new leaders go fastest, because both come with a date. Assessments typically get scoped inside the first two months, and the migration follows the assessment.