Instagram Ads for MSPs and MSSPs
We run Instagram ads for MSPs, and we do one thing with them: book sales calls. The audiences and follow-up match our Facebook program for MSPs. This page is about the narrower slice of MSP buyers who are on Instagram and what to show them.
For most MSPs, Facebook is the channel, because the owner of a 90-person law firm is 58 and on Facebook. Instagram works as a second channel for a specific buyer: the founder or owner under 45 running a growing company from a phone, and the head of ops at a startup that just posted its first IT role.
Who’s on Instagram, in your territory
Founders of companies that just raised or just crossed 50 people. Owner-operators of younger firms in marketing, creative, e-commerce, and professional services. Heads of ops at startups. For an MSP whose clients are law firms, clinics, and manufacturers, this audience is thin, and the page says so.
What the ad has to look like
You on camera, vertical, one signal, hook in the first second: “You just posted your first IT admin role. Here’s what we tell founders about co-managed before that hire starts.” Captions on. Under 30 seconds. Or a real reply from an owner, name blurred, as a Story frame.
The audience and the follow-up
A signal audience of companies in your territory that just posted an IT role, hit a compliance deadline, or opened a second office, matched by contact, domain, and the company’s Instagram account. The funding and first-IT-hire signals fill it fastest. Retargeting and a lookalike from your client list. Lead forms and a calendar page, tested. Our team calls every fill the same day and books the call. Spend adjusted every morning against booked calls.
What it costs
The management fee is priced per program, based on spend and how many audiences and creatives are in rotation. We’ll give you the number on the fit call.
Ad spend is billed to your card by Meta. We don’t hold spend, there’s no markup, and you can see every dollar in your own ad account. You don’t need to run our email to run this.
Results
Those are software, logistics, and restaurant clients. We'll put a number from this channel here the first time a client in the category lets us use their name.
For most MSPs, Facebook comes first and Instagram is a second channel. We'll tell you on the call which one you are.
Book a 15-minute fit call
Tell us your seat range, your territory, and who your clients are. If they're founder-led companies under 45, Instagram is worth running next to Facebook. If they're law firms and clinics, we'll say Facebook and email.
Other ways we work with MSPs and MSSPs
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where most of this industry's buyers are, and the program most companies start with
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if you haven't picked a channel and want the qualification line and the reply report first
Instagram Ads for other industries
Questions people ask us
Are MSP buyers on Instagram?
Founders and owner-operators under 45 are. Owners of law firms, clinics, and manufacturers mostly aren’t. For most MSPs, Facebook does more.
Should we run Instagram instead of Facebook?
No, next to it, and only if your clients skew young and founder-led. On the fit call we’ll pull your client list and tell you.
What does the video need to be?
You on camera about one signal, vertical, captions on, under 30 seconds.
How much should we spend?
Around $1,500 to $3,000 a month as a second channel. It’s easy to overspend a small metro audience.